All the men in the world won’t all pick the same coat just like you won’t pick the same ( kinda) boyfriend. Some people like long heavy wool coats and others, light-weight and easy-to-carry coats, just as some would prefer Tom Hardy rather than Leonardo DiCaprio.
You think you might as well get a cheap one, what’s the difference right? Do you want a cheap boyfriend too? Picking out a coat is just like choosing your boyfriend, if it won’t affect you for your whole life at least will affect you for 3 month, more or less.
You won’t replace your coat as often as your underwear (we hope!), so you have to make sure you will love it everyday in the next few cold months. The freezing weather will suck enough to ruin your day, so not your coat or boyfriend too, OK? You want a coat that excites you! That gives you the wana-show-off feeling when you just wana go out and make people people envy you, just like you want to show him off to your friends or hold hands with him at the noodle market.
If life is too short for a boring boyfriend, then it’s definitely too short for a cheap, boring coat. You will want something classic, something old-fashioned, maybe. Then, this season, let the Mr.Porter team introduce you to a few potential boyfriends – I mean coats – that are classic, easy to wear and care for, and have immaculate attention to detail. The one I picked is something more utilitarian and classic, a Burberry coat, Yasss! I mean… right?
“ Nice trench coat, mate.”
I’m like: “Excuuuuse me, it is not a trench coat, it’s a BURBERRY.”
The new Burberry trench stocked at Mr.Porter is something new for 2016, the classic design re-imagined with details born of functionality: A detachable hood, water-repelling fabric, more pockets than you will remember you had, and luxe gold hardware.
One date will cost you: 20 dollars or more for a clean shave, 50 dollars if you choose to wax and 100 if you choose to laser, 36 dollars for a new Mac nude lipstick, 50 dollars for wine and 200 dollars for dinner, plus the extra hours you’ll need to work to make up the time off you took, then before you know it, a few hundred dollars are gone just like that without any guarantee that he will stay forever. But I know something for sure, an investment coat of the highest quality and most classic design will stay forever, and it will make you happy, even after he’s gone off with someone else.
So here are the coats you need – you can thank me later.
Photographer: Jiawa Liu
See below, Mr.Porter’s #AllAbouttheCoat campaign
