If I’ve hit the snooze button on posting this, I promise there was a good reason I was waiting for, and THIS was exactly that.
THIS – the new Mcq store just opened in East End, London . and the opening is not just a opening…
Mcq‘s is that student always wears beanies n chews gums at school;
Mcq‘s Jai Courtney, shifting among all the badass roles when you seemed never noticed as in front of Theo James & Jack O’Connell;
Mcq does not want attention, she’s that Renegade Sia sings Fire and Gasline.
First, when Rihanna announced their collaboration with Puma I couldn’t understand.
Then later I was reading about Lee Alexander McQueen, Sarah Burton and their youth brand Mcq, realised how all these are actually connected.
individual identity and authenticity is the key, not today’s trends or regular everybody’s formats.
Mcq chases the originality & authenticity, the renegade young generation living on the street and the boldness in their heart and among their clothes.
Just like Lee Alexander Mcqueen, Puma & Rihanna, Sarah Burton is following their steps &
making the brand idiomatically sporty, relaxed and approachable
to reflecting the young creatives’ rebellious spirit vividly .
One of my favourite campaign ( photo below ) from Mcq Alexander Mcqueen : the 2014 Autumn / Winter collections.
Featuring dark and wearable items such as biker jacker, drop shouldered animal prints and oversized distress jumpers.
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Kurt’s Photography by: StreetStyleOfficial.com
with a Nikon D610 & Sigma F1.4 85mm Prime Lens
