Recently I had a friend in his 30s came to me for wardrobe advise. He’s one of these gents who dress expensive but does not lose bit fun in their outfits, always buy smart casual and classic pieces when shopping for their clothes. Like he’d dare to try some fresh trends and colours such as floral, pastel, pink, bright maroon and mustard; but he’s still very much into polo and cable knit kinda person. I recommended him a pair of Uniqlo camel trousers, he looks at me confused: “Really? looks plain and boring”.
We need to understand, for brands like Uniqlo Australia, it is not a designer brand would bring you runway statement pieces, but it is the brand helps you to pull off runway statement pieces and build up a lifestyle, it is a brand about low-profile, back-to-basics entertaining. Every garment mirrors the way a minimalist feels a great life should be: comfortable, slow, sensitive and engaging.
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