COPENHAGEN FASHION WEEK, CPHFW SS20, FASHION WEEK, MINIMAL

SUNFLOWER THE BRAND “COLLECTION 03” RUNWAY AT CPHFW S/S20

August 16, 2019

I complained about my Rimowa – which was a bit too expensive compared to all my other suitcases until recently it got broken, so I had to contact Rimowa office for repairs – they told me that they will send a person to my hotel to have it fixed, instantly. Then I realised that some other of my products repair is not that easy, including my lens, even I bought them from an official store in Italy, when I tried to repair it in China, they mention that “this is an illegal import, so you have to pay for the repair.” Sometimes you are buying a product, sometimes you are buying a lifestyle, sometimes you are paying for an experience. For Rimowa, it is about an experience and it represents a traveller’s luxury lifestyle. Just like Rimowa, Sunflower (the brand) appreciate the method and process of the production as much as the final product itself, with an insistence of sourcing the best quality fabrics, technical innovation and construction by skilled craftsmen.

Photography by Kurt Dacheng Ji @Bloggers_boyfriend



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