Browsing Tag

cphfw

COPENHAGEN FASHION WEEK, CPHFW SS20, FASHION WEEK, MINIMAL

SUNFLOWER THE BRAND “COLLECTION 03” RUNWAY AT CPHFW S/S20

August 16, 2019

I complained about my Rimowa – which was a bit too expensive compared to all my other suitcases until recently it got broken, so I had to contact Rimowa office for repairs – they told me that they will send a person to my hotel to have it fixed, instantly. Then I realised that some other of my products repair is not that easy, including my lens, even I bought them from an official store in Italy, when I tried to repair it in China, they mention that “this is an illegal import, so you have to pay for the repair.” Sometimes you are buying a product, sometimes you are buying a lifestyle, sometimes you are paying for an experience. For Rimowa, it is about an experience and it represents a traveller’s luxury lifestyle. Just like Rimowa, Sunflower (the brand) appreciate the method and process of the production as much as the final product itself, with an insistence of sourcing the best quality fabrics, technical innovation and construction by skilled craftsmen.

Photography by Kurt Dacheng Ji @Bloggers_boyfriend


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COPENHAGEN FASHION WEEK, CPHFW SS20, FASHION WEEK

MY PHOTOGRAPHY FOR HOPE STOCKHOLM DURING COPENHAGEN FASHION WEEK SPRING SUMMER 2020

August 15, 2019

How do you actually choose your skincare brands with so many names emerging from the market every day? There are also many skincare brands that spend so much money on marketing, including hiring the top celebrities to be the face-of-the-brand. I feel it is less relevant that who actually use your cream, but what kind of technologies you used to develop the formula or how much experience the brand has towards adapted technologies. Same rules apply to fashion, especially luxury and tailoring. I feel Hope Stockholm is one of these brands who never did loud advertisements but concentrate on their concept, strong tailoring and quality, also they are passionately doing their best towards diversity and sustainability, encouraging self-expression and individual style. This is HOPE’s first time ever showing at Copenhagen Fashion Week, with their continuing concepts supporting diversity, self-expression, self-love and encouraging shoppers to develop their individual styles.


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