As Gucci has its distinctive G’s, Paul Smith has stripes, as Louis Vuitton has its iconic crossed LV, Paul Smith has colour and as Fendi had its two characteristic F’s, Paul Smith has tailoring.
Brands use distinctive visual tactics to tell them apart from their competitors and allies, a symbol or sign to let the industry know who and where they are. Paul Smith is no different, only the label’s iconic representor lies in the clothes themselves – cuts, shapes, colours and designs which set the Paul Smith label distinguishably apart from the rest.
